Webhelp buys Romanian process-automation firm

Webhelp Group announced its acquisition of PitechPlus, a Romanian company that designs, develops and deploys custom – made software solutions, particularly in the areas of sales digitalization and process automation. PitechPlus already supports major European companies in their digitalstrategy in several sectors including automotive, tourism & travel, public administration and online gaming.

This acquisition reflects the Webhelp group’s strategy to strengthen its technological services to support its clients in the implementation of their digital transformation by offering them tailor-made solutions combining customer relationship management, artificial intelligence and automation.

This transaction will increase expertise and growth drivers for both companies. For Webhelp and its consulting subsidiary GoBeyond, PitechPlus increases its methodological know-how on application development and management (agile method, sprints development) as well as strengthening capability with 250 experts in software development and integration. Its ability to act as a certified integrator of Robotic Process Automation solutions represents a key differentiator in a market where AI and automation are growing in importance. This unique combination of expertise complements Webhelp’s existing capabilities to design and develop technology services in areas such as voice and data analytics or mobile apps development. For PitechPlus, Webhelp provides strong commercial synergies (more than 500 customers now trust Webhelp to manage and optimize their customer relationship), access to new markets and the opportunity to integrate artificial intelligence and machine learning features into its custom software solutions.

Vincent Tachet, Chief Information Officer of the Group, sees in this acquisition: “a major step in our ability to offer innovative custom-made technology solutions in key areas such as Robotic Process Automation or end-to-end digitalisation of sales processes.” According to Yan Noblot, CTO of the Webhelp Group, “The acquisition of PitechPlus will enable us to better meet the growing needs of our customers, by having a scaled innovative and competitive structure, expert in agile development methodologies”.

Bogdan Herea, CEO of PitechPlus, believes that “joining a global entrepreneurial team like Webhelp that is sharing the same culture and values, is a fantastic opportunity for PitechPlus. This puts us in an ideal situation to take a step forward in our growth by bringing our expertise, methods and talented employees to Webhelp’s client portfolio.“.

PitechPlus’ management does not change: Bogdan Herea, founder, will continue leading the company headquartered in Cluj Napoca (Romania).

The transaction has been advised by legal firms Stratulat & Albulescu and Șomlea & Asociații for PitechPlus and McDermott Will & Emery AARPI and Wolf Theiss for Webhelp.