UK-based Beyond Analysis opens in Vilnius

Beyond Analysis offers customer insight, data tracking, predictive modeling, website development, project management, marketing strategy development, and implementation services. The company’s clients include such global brands as Kingfisher PLC, Virgin Flight Centre and Visa Inc. Within a few short years of its collaboration with Beyond Analysis, Visa Inc. became a minority shareholder in the company as part of a deal to monetise the billions of anonymous debit and credit transactions taking place across the continent.
The company has already developed groundbreaking applications and world firsts using big data such as the Vitality Index, Spendographics, Attrition Models, and Travel Competitive Insights products. Lithuanian office is a central part of company’s strategy and capability in Artificial Intelligence, Machine Learning and Analytics Application development. Chief Data Officer William Beresford says that the company tested other areas across the globe including Sri Lanka and India, but Lithuania in many ways an easy choice for the company.

“A number of key priorities for us included: the availability of the right talent; proximity to our clients’ businesses and a strong cultural and linguistic, fit as much of our work is carried out face-to-face. It goes without saying that Lithuania ticks all of these in a heart-beat”, explains William Beresford.