SAP opens digital innovation hub in Bucharest

German software group SAP has opened in Bucharest an SAP Labs Site, a digital innovation hub that is meant to contribute to expanding the company's portfolio of products and services.
The Bucharest hub is part of the global R&D network SAP Labs Network, which oversees the company's engineering activities. The network has 21 R&D centers in 17 countries, including Germany, the United States, India, China, and Brazil. Each location targets different areas, such as AI, cloud computing, or process automation, among others. More than 40,000 people are employed in the network.
"The new SAP Labs Site in Bucharest is an important support for the operations of SAP Romania and will consolidate our expertise and market presence through the growth and development of local talent," said Diana David, managing director of SAP Romania.