The market of competitive intelligence services has tripled in the last two years in Romania, companies being much more attentive, in the context of the COVID-19 pandemic, to the fluctuations of the markets in which they operate, to the movements of competitors, to market changes and to the predictability of the political and social climate.
In this context, the need for rapid implementation of measures with major impact in the short, medium and long term, is likely to generate a higher need for intelligence products to support decision makers. Thus, company managers wanted to be more informed, to analyse faster, possibly in real time, markets, companies, trends, in a legitimate attempt to minimize the risks generated by new investments, fraud, association with new partners, or the launch of new products.
FULL STORY at Business Review.
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