Big win for Hungary: BMW to establish Business Service Center in Debrecen

German premium car maker BMW is expanding its presence in Hungary with a new business service center.

The EUR 4.3 million investment, supported by the HIPA Hungarian Investment Promotion Agency, creates a new unit in Debrecen, the location of BMW’s Hungarian plant, producing the iX3 model of the Neue Klasse series since October 2025.

The Debrecen BMW Service Hub will support the Bavarian car maker’s production network in the fields of logistics and finance. The project is expected to create 50 new high value-added jobs.

Debrecen secured the investment in strong international competition, outperforming locations including BMW’s Munich headquarters, Salzburg, as well as sites in Romania and India.

The new service center will provide logistics support for BMW’s European plants, focusing on quality assurance, container management and material inspection. In the financial domain, experts in Debrecen will contribute to the development of accounting and customs processes.

The project further strengthens Debrecen’s position within BMW’s global network of more than 30 production sites, while also deepening cooperation between BMW and the University of Debrecen. As part of this partnership, new training programs with a focus on customs will be launched.