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Last month, Ubisoft closed its Belgrade studio and laid off all 100 employees who had spent a decade working on some of the world’s biggest gaming franchises.
This year, Zendesk, Playstudios, and Lottomatica cut back or closed their offices in Serbia. These departures highlight the extent to which the regional IT industry relies on decisions made by foreign headquarters and labor cost differentials. The model delivered growth while local engineers were significantly cheaper, but it failed to make them irreplaceable. For years, domestic IT companies opted for the guaranteed income generated by selling billable hours, giving very little thought to investing in products, sales, and intellectual property – a strategy that is now coming under intense scrutiny in the era of AI. Data from the National Bank of Serbia (NBS) shows that ICT service export growth, which ranged between 20 and 40 per cent in previous years, slowed to around 10 per cent in 2025. This is the clearest macroeconomic signal that the model based on cheaper labor has reached its growth limit. What is actually changing and why it will affect the region? The global market for IT services is growing, reaching nearly $600 billion annually, driven dramatically by the adoption of artificial intelligence. Serbia’s ICT service exports rose by just 10 per cent in 2025, compared to the previous five years when growth stood between 20 and 40 per cent. At the same time, a significant number of jobs are being lost in 2025 and 2026. Western clients are not buying fewer IT services; they are buying them differently. For decades, regional outsourcing relied on a single advantage: skilled engineers at a lower price than in Germany or the Netherlands. Artificial intelligence is shifting that premise faster than it appears. AI enables clients to commission the same volume of work from a smaller team. However, technology is merely accelerating an issue that already existed – many regional firms lack their own product, intellectual property, or sufficiently deep industry expertise. When selling sheer capacity, a client can easily replace a firm with a smaller team, another vendor, or internal AI tools. Yet the second shift is even more crucial: an increasing number of companies are seeking partners who take responsibility for an entire business process and deliver a specific outcome – more accurate data analysis, faster invoicing, or improved customer support. Those selling outcomes charge for value. Those selling billable hours compete solely on price, and in that arena, someone cheaper always exists. Zendesk cited restructuring and AI development as reasons for closing its office. While such an explanation does not reveal how many jobs were actually taken over by technology, it shows that the Belgrade team lacked a sufficiently strategic role to shield it from cuts. As an unofficial indicator of labor market pressure, the platform na-klupi.me registered over 2,000 reported layoffs in the Serbian IT sector across more than 90 companies during 2026. Owning a product offers greater protection Infobip serves as a case in point. The Zagreb-based company built its own communications platform, which is now used by businesses worldwide. Infobip is not immune to market cutbacks, but it sits in a far better position than a company that merely sells developer hours. It owns a platform, direct client relationships, and technology that cannot be easily replaced by switching suppliers. Unicorn status is not central to this argument; what matters more are the product, the intellectual property, and the direct customer relationships the company spent years building. Serbia, Bosnia and Herzegovina, and North Macedonia possess exceptional engineers, but the majority of the sector still sells engineering hours rather than deep expertise and proprietary products. Without these, any corporate restructuring at a foreign headquarters impacts local teams directly, as there is no compelling reason for them to stay. The future lies in specialisation Outsourcing as a model is not disappearing; rather, it is gravitating towards firms offering more than just competitive pricing. Marko Crnjanski, Editor-in-Chief of Netokracija, noted for N1 that “outsourcing companies will face the greatest pressure because AI directly impacts their billing model,” adding that “a more realistic scenario for Serbia is gradual consolidation, wage pressure, and rising demand for AI skills. Those who fail to adapt will be at the highest risk.” A firm specialised in a specific domain – such as financial process automation or cybersecurity in healthcare – can today enter conversations with clients who five years ago would have approached Accenture or Capgemini exclusively. Specialisation and proven domain experience have become advantages that price alone cannot beat. For an IT company owner, showing developer headcount and lower rates is no longer enough. They must demonstrate the operational responsibility they assume, the industry expertise they hold over competitors, and the unique value they possess that a client cannot easily transfer to another provider. Ubisoft’s exit serves as a warning: companies without products, specialisation, or direct links to client revenue will be the first to suffer in upcoming cuts. Following a months-long standstill, Hungary has resumed investment incentive decision-making, allowing strategic FDI projects to move forward.
The Ministry of Economy and Energy (GEM) has restarted the investment incentive decision-making process by convening the first meeting of the newly established Investment Committee. As a result, the HIPA Hungarian Investment Promotion Agency has been authorised to move forward with the next stage of negotiations on eight investment projects. These include projects by both prospective new investors considering Hungary as an investment location and companies already operating in the country that are planning further expansions. HIPA will now continue detailed discussions with investors. This enables the parties to assess project commitments, the expected economic impact and the conditions for potential government support. The new Hungarian Government's investment promotion policy gives priority to projects that create long-term value for the economy by bringing high value-added activities, research and development, advanced technologies and highly skilled jobs to the country. Particular emphasis is also placed on strengthening cooperation with Hungarian suppliers, universities and research institutions. At the same time, GEM is reviewing investment incentive applications submitted under the previous administration to ensure that future decisions are based on transparency, accountability and measurable economic value. The Government is committed to ensuring that companies see Hungary as a country where investment decisions are taken in a predictable, timely and responsible manner. Hungary remains open to new investors and committed to supporting companies that choose to expand their operations in the country. The Government's objective is to attract investments that strengthen innovation, competitiveness and sustainable economic growth. Erste Group’s daily macro briefing highlighted that accelerated disbursements from the EU’s Recovery and Resilience Facility (RRF) during early August are driving major infrastructure and green transition projects across CEE and the Baltics.
This influx of capital has triggered an immediate operational demand surge for local GBS centers tasked with managing cross-border procurement, environmental compliance tracking, and green bond administration. August 6, 2026 Warsaw, Poland (August 7, 2026)
GBS legal counsel across Poland reported a surge in vendor contract re-negotiations following intensified enforcement by the National Labour Inspectorate (PIP). Armed with newly expanded direct powers to reclassify long-term B2B contractors into standard employment status, IT outsourcing firms and delivery centers are actively auditing B2B contractor networks to mitigate immediate ZUS (social security) liabilities and audit exposure. Aspora, a global fintech serving the Indian diaspora, is establishing its European Union base in Vilnius. The move gives the fast-growing group its first regulated foothold in the EU and places its leadership, including its CEO and management board, and all lines of business in Lithuania, where the team is prepared to grow to up to 100 people over the next three years.
Founded in 2021 and originally launched as Vance, the group rebranded to Aspora – a name derived from the word “diaspora” – as it scaled. The company provides cross-border payments for the global Indian diaspora – people living, working and studying abroad who regularly send money home. What began as a single remittance product has grown into a regulated financial group operating across several countries and product lines. Today Aspora serves more than 1 million users and employs over 200 people across offices in Lithuania, the UK, the US, Canada, Singapore, the UAE and India. The venture-backed group has raised around USD 98 million to date and has facilitated billions of USD in cross-border transfers. Aspora has been approved to acquire a Lithuanian-licensed electronic money institution (EMI), which will become the group’s first regulated base in the EU. With the change-of-control process now underway and preparations for launch actively progressing, the licence will allow Aspora to serve customers across the EU and EEA. As it establishes itself in Vilnius, Aspora will recruit across risk management, IT and product, and finance, alongside the commercial specialists who run and grow the day-to-day business. The company is looking for strong professionals who combine real fintech capability with high standards and the drive to build something from the ground up. Aspora also intends to work closely with Lithuanian universities and the wider local fintech community to develop talent and invest in local capability as it scales, and sees the Embassy of India in Vilnius as a natural partner for building links with the local Indian community. Full Story Following its dynamic growth, the company from the financial services and technology sector plans to hire 200 people, with a total of 500 jobs to be created within three years.
Acrisure, a global fintech leader headquartered in Michigan, USA, announced that it is expanding its existing presence in Poland by opening a new office in Gdańsk. The office is headed by Anna Wójcik, a manager with more than twenty years of experience in managing global operations and building corporate strategies for international organisations. The investment is intended to strengthen the company’s European operational base while also giving an important boost to the local job market and the region’s economy. In its first year of operation, Acrisure plans to hire around 200 people, with a total of up to 500 jobs to be created within three years, once full operational capacity is reached. The office will be based in the Olivia Centre complex in Gdańsk Oliwa. As one of the fastest-growing companies in financial services and technology worldwide, Acrisure has already reached revenues of nearly $5 billion and operates across North America, Latin America and Europe, underlining the scale and ambition behind its investment in Poland. The new office in Gdańsk will be an important centre for Acrisure’s growing European operations, offering long-term career development opportunities in areas supporting key business functions and enabling better coordination of activities across the organisation. The positions currently being recruited for span a range of key business functions, including accounting and finance, compliance, financial planning and analysis, IT, cybersecurity and HR. A new office under Polish leadership The new office has been headed since 1 August by Anna Wójcik, who brings more than twenty years of experience in managing global operations, leading major transformation projects and developing strategies for international organisations. She joined Acrisure from Nordea, where as Head of Operations Capability and Strategic Project Lead she was responsible for developing processes on a global scale and delivering strategic change programmes. Prior to that, as Head of Cross Functional Services at Bayer, she led the relocation and transformation of key corporate functions within a global organisation. She also spent many years with the General Electric Group, at GE Money Bank and Bank BPH, where she rose to the position of managing director. Anna Wójcik is a graduate of Gdańsk University of Technology and NEOMA Business School. – I was born and raised in the Tricity, so being able to help build Acrisure’s growth right here, in my hometown region, fills me with enormous pride. This is one of the fastest-growing fintech companies in the world, and the decision to invest in Gdańsk is a clear sign of trust in the city and its people. We have a unique opportunity to build, from the ground up, an interesting and ambitious workplace that will allow people from Pomerania to develop their careers in a truly global environment, said Anna Wójcik, Head of the Gdańsk Office at Acrisure. Gdańsk – talent potential and strategic location The decision to launch operations in Gdańsk stems from the city’s reputation as a hub for highly skilled employees and from the strategic significance of the location for Acrisure’s growing presence in Europe. It also highlights Poland’s increasing importance as an attractive destination for companies in the financial services and technology sectors. – Following the acquisition of Efficient Insurance Solutions earlier this year, our expansion in Gdańsk represents an important step in building a more integrated European operation. By developing our capabilities in a location known for its strong access to highly skilled talent, we are strengthening our ability to attract exceptional employees, accelerate innovation and support Acrisure’s long-term growth, says Jarosław Zboralski, HR Director at Acrisure in Gdańsk, responsible for recruitment. Acrisure entered the Polish market in 2023 through the acquisition of Unilink, a company headquartered in Poland and operating across Central and Eastern Europe. Unilink is active in, among others, Bulgaria, Romania, the Czech Republic, Slovakia, Slovenia, Greece, Moldova and Croatia. Since then, Acrisure has expanded its presence in the region, including through the acquisition of Efficient Insurance Solutions in Gdańsk earlier this year. The new office forms part of Acrisure’s wider strategy, which aims to further develop the company’s global business based on advanced analytics, artificial intelligence tools and specialist industry expertise. Takeda is expanding its presence in Łódź, marking another important milestone for the city's growing life sciences ecosystem.
Takeda's Global Capability Center in Łódź is entering a new phase of growth, expanding its scope with new capabilities, including Research & Development (R&D). Alongside its established finance and procurement functions, the centre will support an even broader range of the company's global operations, further strengthening Łódź's position as a hub for innovation and advanced business capabilities. This is more than an expansion. It reflects the changing role of Global Capability Centers, which are increasingly becoming home to strategic functions, innovation and specialised expertise that support global business. For professionals, it means new opportunities to work on international R&D projects with a direct impact on developing therapies that improve patients' lives. For Łódź, it is another strong signal that global companies continue to invest here not only for operational excellence, but also for talent, knowledge and long-term growth. OPmobility is continuing recruitment in Kraków for electronics procurement and battery-management-related positions following its move into the new WITA office complex, which it shares with Brown Brothers Harriman.
The recruitment indicates continued build-out of engineering and support capabilities in Kraków. More details here at Eurobuild. HSBC's Kraków Global Service Centre continues expanding specialist functions through recruitment for:
Unilever Business Services has been recruiting during late July for several specialist roles in Katowice, including:
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