CEE BSC Agenda 5 March

5 March 2026 (Day 2): Agenda

“Summit Day: 5 March” (8:00am - 15:30)

Join us for top KeyNote Speakers, Panelists, Case-Study presentations and “lessons learned” from top GBS Directors from across CEE, and benefit from a day of practical, actionable next-steps.
On this 2nd Day, we split up into our main, Plenary stage and "BreakOut Sessions".

8:00 - 9:00

Coffees and Registration

9:00 - 9:05

Opening & Welcoming comments.

THOM BARNHARDT,
CEE BUSINESS MEDIA and
European Business Services Assoc

BSC CHARITY BEACH VOLLEYBALL TOURNAMENTS - SUMMER 2025
(Warsaw, Krakow, Budapest, Vilnius, Bucharest)

9:10 - 9:40

Keynote Opening Panel: "Transformation: What does it mean?"

Presentation and Moderation by: Rakesh Sangani, Proservartner.

9:40 - 10:30

Transformation Panel: A panel of 3 Transformation Directors unveil their plans and projects.

Moderator: Rakesh Sangani, Proservartner
Panelists:

Andreas Schmelzer, Porsche, Head of Digital Transformation
Jacinta Carvalho, EDP Global Solutions, Automation
Carlos Aritzmendi, BIC Sofia Services, MD

10:30 - 11:00

Conversations & Coffees

11:00 - 11:45

The CEE-India Symbiosis:
Re-imagining the "Friend or Foe" relationship between India and Central Eastern Europe/Baltics. How combining the strengths of CEE service-delivery with India-based services can shift the paradigm.

Moderator: Aleksandra Stelmach-Gryszka, Partner, GBS Consulting, PWC

Panelists:

Wojtek Skrudlik, VP Global Head Lead Poland, GSK
Jarek Rusek, Global Process Owner, OTC, ABB
Harry Virdee, CEO, Sterling Outsourcing

11:45 - 12:05

2 AI Nominations Showcase Presentations:
A deeper-look into 2 AI projects that are among the top Nominees for "Top AI Initiative of the Year".

Presenting Companies: Danske Bank (Lithuania), and Dexcom

12:05 - 12:35

Building Your GBS Village:
What FarmVille Can Teach Us About Productivity and Progress

Transparent, Oscar Reitsma

11:45 - 12:30 (Stage 2)

What are the big global brands doing? An update from 3 GBSs keeping a low profile (7 min each).
Moderator: Armand Angeli, DFCG CFO Association

Panelists:

Anna Urbanska, CEO, Standard Chartered GBS Poland
Wioletta Straczek, Senior Director, GBS Finance Transformation, Jacobs
Adam Jamiol, Partner,PWC

12:30 - 13:30

VIP Luncheon and Conversations

Stage 1:

13:30 - 13:55

Middle East and Shared Services.
A short introduction to MENA/Saudi GBS/Shared Services. Opportunities for European service providers.
Speaker: Wissam Abdel Samad, Partner, Strategy& (Middle East)

13:55 - 14:15

Opportunities in GBS Transformation
How rapidly-changing business models and challenges create opportunites for CEE's GBS sector.

Panel led by: KPMG
Balazs Horvath
Radek Jankie

Stage 2:

13:30 - 14:15

Emerging Cities of Hungary.
Hungary’s Tier 2 cities are rapidly evolving into prime hubs for BSC investments. With a highly skilled talent pool, cost-effective operations, discover how Hungary’s secondary cities are reshaping the market and creating fresh opportunities for global investors.

Speakers:

City of Miskolc, Irma Tóth, Economic Development Director
City of Debrecen, Lajos Barcsa, Vice-Mayor
City of Szeged, Sándor Nagy, Vice-Mayor
HIPA Hungarian Investment Promotion Agency, Martina Almási, Director

14:15 - 15:00

Is there life after a GBS career for Top Execs?
3 ex-GBS Directors who have pursued different career paths tell their stories, their choices, and what they might do differently.

Moderated by: Szymon Malecki, Malecki Executive Search.